Fundamental is Youwe’s bi-annual event. It is for everyone in the digital jungle we live in and for those who want to stay ahead and go beyond, just like us. The theme of the autumn edition of Fundamental 2019 is cross-border commerce. How do you make your organization international and what are the things you need to keep in mind? The key question of Fundamental is: “What do I need to make my international business successful?”

The digital world, and with that the e-commerce world, is changing tremendously fast. There are more and more sales channels available and you can reach millions of people by doing your business online. With this switch, you need to change your way of doing business as well. Questions that need to be answered are: “Which tools do you need to maximize your ROI without losing control?” “Which strategy and investments are crucial to making your business profit from going global?” And the main question is: “What do you need to make your international business successful?”  Those questions are answered during Fundamental Autumn 2019.

Cross-border e-commerce

After every keynote, there is a round of interactive workshops, where brands and experts tell you more about subjects such as:

  • Cross-border customer journeys
  • Marketplaces for B2B
  • Cross-border payments and preferred payments per land
  • The perfect IT-infrastructure for global success
  • Marketing strategy for international expansion
  • How Dynamic Pricing can help your international sales business growth
  • How trends like PWA and a headless CMS can create an ultimate customer experience
  • Account-Based Marketing

You will not attend all the workshops, because some of the workshops will be held at the same time. You will only attend the subjects that are relevant to your organization.


De Machinist
Willem Buytewechstraat 45, 3024 BK
Rotterdam, Netherlands

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The timetable

10:30 – 11:00 Welcome

11:00 – 11:45 Keynote opening

12:00 – 12:45 Morning Workshop: The importance of SEO for global online success. Michel Kant, Former Head of Global SEO Staples.

12:00 – 12:45 Moring Workshop: International Payments? Don’t panic!

12:00 – 12:45 Morning workshop: Make or buy? The sense (and non-sense) of outsourcing operations, investing in local presences and a centralized approach. Jeroen Leenders, Co-Founder of Salesupply and Cross-Border Magazine

12:45 – 13:45   Lunch

13:45 – 14:30 Keynote

14:45 – 15:30 Afternoon Workshop: Market research as a crucial fundamental for global success. Merik te Grotenhuis, Founder CG Research
14:45 – 15:30 Afternoon Workshop: Amazon & other Marketplaces as an international kickstarter for brands ?
14:45 – 15:30 Afternoon Workshop: Manage your Product Data for international Sales Channels
15:30 – 16:00 Social drink

About the speakers

Jeroen Leenders – Co-Founder Salesupply & Cross-Border Magazine Salesupply

Michel Kant – Former Head of SEO & Strategic Consultant Staples

Sign up here

By filling in the form below you can sign up for Fundamental Autumn 2019