16 APRIL 2019, ROTTERDAM SCIENCE TOWER

The customers engaging with your brand want to valuably spend their time. Every moment, every interaction has to become an experience. But how can you make these experiences relevant for the individual customer?

Be relevant or go home! Personalized experiences are a must in an age of rising consumer expectations. The right use of data is key in order to accomplish this: What does your customer expect at which point in time?

Data meets Customer Journey

Combining your data and your insights about the customer’s journey with smart digital solutions helps you to reach your customer at the right moment with relevant information. Creative, mind-blowing content is the cherry on the pie: Your customer interaction becomes a valuable experience!

Leading Experts

At our Fundamental 2019, we have invited leading experts and experienced professionals to take you on a trip through the world of data, customer journeys, Marketing Automation, and creative content. Get inspiration, tools and hands-on advice and join our community of data-driven professionals!

  • Data
  • Customer journeys
  • The power of content
Fundamental 2019 personalized experiences
Fundamental 2019 personalized experiences
Fundamental 2019 personalized experiences
Fundamental 2019 personalized experiences
Fundamental 2019 personalized experiences

Research has shown that over 90% of all companies that started working with personalization reported a rise in conversion rates. Relevant experience can be just the right trigger to motivate a user to buy, register, stay… You name it. What many businesses underestimate is that personalization is the way large companies such as Amazon do it, require the right use of data, the right tools and an investment of time and money. Don’t miss out on this opportunity!

Location

Rotterdam Science Tower
Marconistraat 16
3029 AK Rotterdam
Fundamental 2019 at Rotterdam Science Tower

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The timetable

13:00 – 13:30 Coffee

13:30 – 13:45 Welcoming speech by the hosts

13:45 – 14:30  Inspirational Opening by Rumag

14:35 – 15:15 Waldo Smeets, Adobe: Making customer experiences personal & shoppable

15:15 – 15:30 Coffee break

15:30 – 16:15   Breakout workshops:

(1) Jan Matto (partner at Mazars) about GDPR and the use of data for personalization

(2) Saskia van Nieuwenhuizen about Personalization with Marketing Automation

(3) Arian Oosthoek about how to increase customer loyalty with AI and data analytics

16:15 – 17:00 Prof. Dr. Gui Liberali: Level Up! Website Morphing
17:00 – 18:00 Social Drink & Networking

About the speakers

Prof. Dr. Gui Liberali – Erasmus University Rotterdam

Waldo Smeets – Adobe

Thijs Van der Heide – RUMAG

Ferdi Buijsrogge – RUMAG

Jan Matto – Mazars

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