About the company

PPG Industries is a global supplier of paints, coatings, chemicals and glass. With more than one million products, PPG operates in over 70 countries. Continuous innovation and sustainable solutions contribute to the position of PPG as a market leader. In order to maintain this position, the central coordination of the product portfolio is crucial. The goal here is to make information accessible to various R&D departments worldwide. This promotes cooperation and results in efficient and innovative product development.

“More efficient collaboration through centralized information.”

The challenge

PPG’s product is the result of several acquisitions. R&D departments worldwide was managing the product locally, each in its own way. With paint and complex chemical composition as entities, this was not the basis for a user-friendly database. Centralizing the various local product databases was essential.The goal became managing information in a simple enough manner that even the marketing department, without chemical background, can seamlessly collaborate with the R&D department.

The challenge was to bring together the different locations and departments. The pooling of resources enables a reduction in the cost of product development. Youwe’s technique makes accessible information without barriers possible.

Youwe has built a smart Product Information Management environment. All products stored centrally and all users have access to one single product data.


PPG now has insight into its entire global product portfolio. This allows them to save time and money in communication between sites. But more importantly, they avoid that locations engage in developing products that are already present in their product.
Besides the communication barrier broken between R&D and Marketing, PPG is able now to extract more synergies from the knowledge of its global resources.

Questions about the case?

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Success factors

  • Everyone should be able to edit/create information
  • System must be accessible/usable without training
  • Users should be triggered by updates
  • Direct specialist knowledge per user
  • Corporate memory: all steps must be traceable
  • Quick filters and profiles for departments and product managers