About the organisation

Kroftman Structures develops and delivers cost storage sheds and storage tents. The products range from small temporary shelters to permanent steel sheds and tent halls of more than 1,000m2. With 20 years of international experience Kroftman has broad expertise. Quality and adequate advice makes Kroftman a reliable supplier.

“Youwe constantly enriches our search marketing efforts through new insights and techniques.”

The challenge

Kroftman Structures supplies its products throughout Europe and Africa. To generate B2B leads on several continents Google Adwords was chosen . Youwe was commissioned to manage the Adwords campaign and to further expand it. The goal was clear, generate more leads and reduce cost per lead.

For Kroftman it was no longer possible to manage the Adwords campaign itself. Lack of time and knowledge meant that not all the potential of Google Adwords was realized. Also, there was the challenge to utilize Adwords optimally when entering new markets. Kroftman therefore sought a partner they could trust blindly. Reliable expertise was found in Youwe.

“Thanks to experienced Adwords specialists Kroftman Structures can now blindly rely online ad campaigns will ultimately bring a good result.”

The result

Youwe’s Adwords specialists ensured that the number of leads has increased by 196%. The cost per lead fell by 34%. Market share and reach has therefore expanded. Moreover, turnover and profitability increased significantly.

Youwe plunged into the business of Kroftman Structures and brought success by working closely together on location to build strong campaigns. A Google Adwords tailored strategy was the result.

More leads

Lower costs per lead

Success factors

  • Optimal growth in leads and a gradual decrease in cost per lead
  • Multilingual campaigns include: the Netherlands, Germany, Belgium, Austria, Croatia, France, Colombia, Argentina, Chile, Nigeria and Kenya
  • Remarketing campaigns, video and display campaigns
  • Improved overall Quality Score
  • Reduced costs arising from irrelevant traffic
  • Controlled Google Analytics implementation at all sites