Huisman Schoenmode

About the organisation

Huisman Schoenmode has been a household name in the footwear segment for almost 100 years. Personal advice, trust, quality and honesty are core values of the family business. Brands like Paul Green, Gabor, van Bommel and Viavai are part of the high style range.

“Schoenenmode presents itself in such a way that it comes across as highly personal.”

The challenge

Huisman Schoenmode was looking for a partner to make the move to online sales. A strategic partner, which could accompany the executive job well. The goal: to expand the market significantly and generate additional revenue. Important requirement was that the core values of Huisman would come back in the shop.

Huisman Schoenmode provides excellent customer service to its local customers. For the shop was a challenge to maintain the same level of customer service.

“You have to understand that customers look for a good feeling when shopping.”

The result

The shop has ensured by now for more than 90% of orders Huisman Schoenmode receive. With the same staff, the business is now able to generate more turnover.

Integration with the POS environment results in improved customer loyalty. All sizes and colors are exchanged directly between the warehouse, shop and POS software. As a result, inventory are well monitored and missed sales almost never occur.

The most eye-catching is the “online style consultant.” Visitors of the webshop can upload a photo of an outfit through this tool. Huisman Schoenmode gives advice on what shoes best suit the outfit within 24 hours. Including links to other articles in the shop. This tool has attracted, meanwhile, many additional customers and build a real relationship with the shoppers.

Questions about the case?

Contact the project leader


Extended reach

Open source

Success factors

  • Available sizes in stock
  • Pinterest and Facebook integration
  • Easy Checkout
  • Gift certificates and discount coupons
  • Filter search bar
  • PayPal integration
  • Search engine optimization URLs
  • Purchasing module