Recap: The most exciting news from MagentoLive

An overview of the changes in the Magento Universe

Two days full of news, insights and new impressions at MargentoLive Barcelona passed by in a blink of an eye. So it’s time to recap the event. Exciting on all levels, especially because there has been a range of changes to the Magento universe: The Adobe-takeover, the announced of the end of life of Magento 1, the release of Magento 2.3 and much more. We will give you a nice overview of what’s new!

Magento announces version 2.3

This brand-new release will enable merchants to create engaging and innovating shopping experiences, providing tools including bulk APIs, Asynchronous APIs, PWA studio, a new GraphQL implementation, security enhancements and much more. Read more here.

Integration of Magento Commerce Cloud into Adobe Experience Cloud

As a first remarkable step of the integration between Adobe and Magento, the two companies announced the integration of the Magento Commerce Cloud in the Adobe Experience Cloud. This move helps the both completing their mission wo make ‘every experience shoppable’.

Mobile Optimization Initiative

To help retailers improve their mobile conversions, Magento has teamed up with technology partners PayPal and HiConversion and launched the Mobile Optimization Initiative on October 9th. Participating integration partners have to date conducted 250 experiments, resulting in 3mn data points from merchants worldwide.

The Adobe Experience Platform Connector

Together with the community, a Magento module was launched called Magento-AXP Connector that will serve as the foundation for the subsequent Magento-Adobe integrations. “Based on the launch, by Adobe, this connector will allow Magento merchants to take their businesses to the next level. This project is meant to simplify the implementation of the Adobe Experience Cloud products down to a few clicks so merchants have better access to this tools,” says the description on GitHub.

The launch of Magento Payments

Magento Payments was designed to address the operational complexity that are payments to online merchants. Magento Payments helps improve conversions while reducing the operational complexities of running an online business. “This solution integrates Braintree PaymentsPayPal Checkout, and Signifyd fraud protection technologies into Magento Commerce to streamline the payments and risk management process – directly from the Magento Admin panel,” says Magento’s Head of Payments, Andy Barker.

Magento announces Magento Sales Channel

On October 9th, Magento announced a new, free extension called Sales Channel to be available in early 2019 for Commerce and Open Source merchants on 2.2.2 and higher. This built-in native e-commerce solution will enable merchants to seamlessly sell and distribute on Amazon through their Magento Admin panel.

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