24 Kitchen

About the organisation

24Kitchen is THE food channel in the Netherlands. Several TV formats with different chefs and cuisines. Twenty-four hours a day. Make viewers aware that healthy eating is possible for everyone. This is the purpose of 24Kitchen.
Top chefs show viewers that healthy eating is not only wise, but also delicious. 24Kitchen inspires and motivates the Netherlands to go from fast food to good food!

“Incredbile! we won the website-of-the-year award!”

The challenge

24Kitchen originated from different TV formats about food and cooking. Each with its own identity. Youwe has designed a complete online platform to support and centrally manage these formats. The user-friendly CMS brings the audience, famous chefs and food producers together.

The online platform was to be completed in 3 months. And rapidly be able to publish content, at low cost. The agile method resulted in effective cooperation between Youwe and 24Kitchen. In a short time, several functionalities were developed and delivered. Different formats have retained their own identities and formed the basis for the further development of the platform.

“There was only one party in the Netherlands, who could develop a project of this size in this time frame and that was Youwe.”

The result

The Drupal platform ensures that all sites can be managed in one system. This saves costs and shifts the focus to create inspirational content. The agile project approach required the active involvement of the editors of 24Kitchen. They gradually learned the platform after which training was unnecessary. The editors can now easily manage and share content.

The platform was built in three months from scratch, 100% agile. Without a functional description or design on paper. Our ‘inhouse’ designers, strategists and Drupal techies have created a unique project.

Questions about the case?

Contact the project leader


In succession: website of the year

Agile-built in 3 months

Success factors

  • Smart search engine for searching recipes
  • HD quality video streaming
  • Subsites with its own design
  • Live Program Guide
  • Interaction with the audience
  • Interaction with other 24Kitchen sources such as Apps, Magazine and Newsletter