Marketing Automation helps you achieve more conversion by, among other things, using lead scoring. Based on the clicks, downloads, and surfing behavior of visitors, you can assign points to actions that leads undertake on your website. The Marketing Automation tool shows which of those leads are in which phase of the buyer journey.
The number of companies that implement Marketing Automation is growing rapidly! More and more marketers are discovering the great value of Marketing Automation and what it can mean for their company in the future. The new technology provides more insight into the leads that come in and automates the right moment to push content. Let's look at the facts of Marketing Automation.
2015: 49% of the companies
2018: 88% of the companies
It pushes your leads through the sales funnel with the right tooling, content, and resources.
Looks carefully which leads are ready for purchase based on interaction
Segments your target group and feed them with the right content
Looks carefully which leads are ready for the purchase decision based on interaction
Be relevant: Get the right content at the right time, 53% of buyers drop out because of irrelevant content.
Feed your leads: Companies that do Lead Nurturing with Marketing Automation generate 50% more leads that are ready for sales.
Top of the funnel (ToFu): Identify and qualify leads
Middle of the funnel (MoFu): Nurture leads with content from lukewarm to warm
Bottom of the funnel (BoFu): Warm up the lead before making a purchase