The facts about Marketing Automation

Marketing Automation is a strategy that helps you to fill the gap between sales and marketing. Youwe has fully embraced Marketing Automation. And the numbers don't lie. Here you can read all the facts you need to know about Marketing Automation, what it does and why you should also start using Marketing Automation.

Marketing Automation helps you achieve more conversion by, among other things, using lead scoring. Based on the clicks, downloads, and surfing behavior of visitors, you can assign points to actions that leads undertake on your website. The Marketing Automation tool shows which of those leads are in which phase of the buyer journey.

Implementation of Marketing Automation

The number of companies that implement Marketing Automation is growing rapidly! More and more marketers are discovering the great value of Marketing Automation and what it can mean for their company in the future. The new technology provides more insight into the leads that come in and automates the right moment to push content. Let's look at the facts of Marketing Automation.

Percentage of companies that implement Marketing Automation

2015: 49% of the companies

2018: 88% of the companies

What does Marketing Automation do?

It pushes your leads through the sales funnel with the right tooling, content, and resources.

  • Looks carefully which leads are ready for purchase based on interaction

  • Segments your target group and feed them with the right content

  • Looks carefully which leads are ready for the purchase decision based on interaction

The numbers

  • Be relevant: Get the right content at the right time, 53% of buyers drop out because of irrelevant content.

  • Feed your leads: Companies that do Lead Nurturing with Marketing Automation generate 50% more leads that are ready for sales.

  • Generate more sales: By automating lead management, companies generate 10% more sales within 6-9 months.

The funnel

Top of the funnel (ToFu): Identify and qualify leads

Middle of the funnel (MoFu): Nurture leads with content from lukewarm to warm

Bottom of the funnel (BoFu): Warm up the lead before making a purchase

Ready for Marketing Automation and looking for the right software?

Download our whitepaper and find out what software fits your organization.

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